Write Lightning is a blog from writer Deb Thompson.
Everyone is welcome here.
(Some links or topics may not be completely kid-appropriate.)
Everyone is welcome here.
(Some links or topics may not be completely kid-appropriate.)
Tue, Apr 08 2008
Money is a great motivator
There certainly has been a bit of growling abou the recent Absolut Vodka ad that depicted an 1830s map with parts of the current U.S. states still in Mexico's territory. I'm not surprised that a lot of Americans are fussing, but let's do at least face the fact that the folks at Absolut were trying to get Mexican people to drink their product. I think it's noble and admirable when manufacturers use their advertisements for the good of society, but let's be frank. We're talking about alcohol. Why would we be surprise at their no-holds barred efforts to open up (or at least increase) the market for vodka in Mexico? It isn't as though they're selling Bibles to the choir or making rescue equipment for earthquake victims. They're selling booze. It's hardly a product based on an attempt to the reach the higher mind of mankind.
And now I'm thinking that when the French company Pernod Ricard SA takes over the Absolut name that they'll tell the advertisers they hire to get back at Americans for all those digs we made about "freedom fries" not so many years ago. It will be interesting to see what they come up with to harrass us if that happens.
posted at: 19:32 | category: /Miscellaneous | link to this entry
There certainly has been a bit of growling abou the recent Absolut Vodka ad that depicted an 1830s map with parts of the current U.S. states still in Mexico's territory. I'm not surprised that a lot of Americans are fussing, but let's do at least face the fact that the folks at Absolut were trying to get Mexican people to drink their product. I think it's noble and admirable when manufacturers use their advertisements for the good of society, but let's be frank. We're talking about alcohol. Why would we be surprise at their no-holds barred efforts to open up (or at least increase) the market for vodka in Mexico? It isn't as though they're selling Bibles to the choir or making rescue equipment for earthquake victims. They're selling booze. It's hardly a product based on an attempt to the reach the higher mind of mankind.
And now I'm thinking that when the French company Pernod Ricard SA takes over the Absolut name that they'll tell the advertisers they hire to get back at Americans for all those digs we made about "freedom fries" not so many years ago. It will be interesting to see what they come up with to harrass us if that happens.
posted at: 19:32 | category: /Miscellaneous | link to this entry
